360 Expertise
Conception
Every brand starts with a spark — but strategy turns it into substance.
In the conception phase, we transform your idea into a clear, actionable brand foundation by using:
🧠 Brand positioning frameworks (e.g. Golden Circle, Brand Archetypes)
📊 Competitor benchmarking using market scans and trend-mapping tools
💬 Customer persona mapping through qualitative insights and research
🎯 Value proposition design using the Lean Canvas method
This phase aligns your vision with market reality — setting the tone for everything that follows.
New Product Development (NPD)
New product development can be messy — but not with us.
We manage the full NPD lifecycle from concept to shelf, combining creative agility with manufacturing precision. Our process includes:
🧪 Rapid prototyping using 3D mockups, CAD tools, and iterative sampling
🌍 Sourcing strategy through vetted supplier networks in Asia and Europe
🧵 Manufacturing coordination across MOQ planning, quality control, and compliance
📦 Packaging & logistics aligned with retail or D2C objectives
We work hand-in-hand with production partners to ensure your product is market-ready — on time, on brand, and on budget.
Activation
A brand launch without activation is just a logo on life support.
In this phase, we bring your brand to life by driving awareness, reach, and first conversions through:
🌐 Website development using Shopify, optimized for D2C growth
📢 ATL media campaigns to build broad visibility across key markets
📬 Digital publishing & paid placements targeted to in-market audiences
🎁 Sampling activations via curated partnerships with subscription boxes and loyalty programs
🚀 First-party data capture to build CRM and retargeting foundations
This is where your brand meets the world — and makes its first real impression.
Sales
This is where visibility turns into revenue.
Our sales activation phase focuses on converting interest into transactions through:
🎯 Targeted digital campaigns across Meta, Google, and TikTok Ads — built to reach high-intent, in-market buyers
🤝 B2B momentum building, activating early partners through retail kits, trade incentives, and personalized outreach
🛒 D2C growth acceleration via PPC, retargeting, and performance-led paid publishing
🧩 Integration with platforms like Shopify, Klaviyo, and Meta Pixel to track and optimize every step of the funnel
We don’t just sell your product — we build the machine that sells it again and again.
Data
We use Power BI dashboards and DAX analysis to uncover:
Drop-offs and high-performing funnels
Volume of sale insights by product, region, and channel
Behavioral segmentation (e.g. Staff vs Consumer)
Key engagement points like campaign views, reward claims, and scan activity
Performance
We turn data into growth with:
Shopify website builds
ATL campaigns & geo-targeted sampling
Digital publishing & CRM automation
Continuous performance tracking (IAUs, conversion lifts, session spikes)
Certifications
OUR PARTNERS
Dream it
•
Build it
•
Grow it
•
Dream it • Build it • Grow it •
What They Say
What They Say
“Couldn’t recommend Ross any higher. ”
Ben Lifton, Looth
“Ross is a valuable asset for any company seeking to expand their brand.”
Nastasja Vancampenhout, Primark
“Ross and his team scaled-up by business in less than 6 months. ”
Gozde Karaca, Caprea Beauty
“Ross […] delivered on complex, multi-stakeholder projects including Pepsi ”
Nastasja Vancampenhout, Wecheer
